Upcoming Sisaket Premium Beef Festival 2026 aims to push Thai beef to global market

2026-02-18 - 08:43

SISAKET — 17 February 2026, Sisaket province has launched the “Sisaket Premium Beef Festival 2026,” aiming to push its high-quality cattle into global markets and promote a new livestock strategy focused on value over volume. Speaking at 18:00 on Monday at Lan Aod Lod Public Park in Muang district, Sisaket Governor Anurat Thamprathamjit, provincial livestock chief Dr. Nattaweroj Buchapat, and Sisaket Chamber of Commerce president Rattawit Angkasakulkiat announced the “Sisaket Premium Beef Festival 2026” or Music and Meat Festival, to be held from 5–8 March 2026 at the same venue. Anurat said the province is undergoing a major shift in its livestock development strategy, from high-volume, low-value production to a “Less for More” model emphasising quality, standards and innovation to serve high-value domestic and international markets. The governor said the province aims to elevate “Sisaket Premium Beef” into a trusted consumer brand. The “Less for More” approach is not just a slogan, he said, but a comprehensive supply chain overhaul from upstream to downstream — cutting production costs, reducing environmental impact, improving farming efficiency and adding value through experiential marketing. The strategy aligns with the government’s Bio-Circular-Green (BCG) economic model. Dr. Nattaweroj said Sisaket currently has more than 503,429 head of beef cattle, making it one of the key production bases in the Northeast. The province’s strengths lie in high-demand breeds such as Charolais, Wagyu and Angus, known for quality meat, marbling and tenderness that can be developed to premium grade. He added that strict standards are enforced, including biosecurity and traceability systems allowing full supply chain verification. Farms must meet Good Farming Management (GFM) standards, remain free from disease and banned growth enhancers, and supply certified processing facilities capable of serving high-end markets. “Sisaket is not just selling beef. We are selling quality, safety and the care of our farmers,” he said. Rattawit said this year’s event has been redesigned under the concept “Music & Meat: Harmony of Taste” to meet modern consumers’ demand for experiences rather than just products. The integration of premium cuisine, live music and a relaxed atmosphere is expected to create a new image for the province and stimulate tourism. More than 50 vendors will participate, including premium beef outlets, well-known restaurants and local entrepreneurs offering special menus made from Sisaket beef — from premium-grade steaks and signature grilled dishes to creative fusion cuisine. A highlight of the festival will be an exclusive Chef’s Table by Chef Citron Walasura Na Lampang, who will present fine dining dishes crafted from Sisaket beef. The event will also feature business matching activities and an MOU signing ceremony to expand trade networks both domestically and internationally. Entertainment will include concerts by leading Thai artists such as Mai Thai Hua Jai Silp, the Sisaket Pride Queen LGBTQ+ pageant and a cover dance competition aimed at younger audiences. Activities will run until 23:00 each day. A representative from Amri Farm said local farmers are ready to transition to “smart farmers,” using market data to guide production, raising high-quality cattle tailored to consumer demand while maintaining strict safety standards to strengthen the “Sisaket Premium Beef: Edible Art” brand. Organisers expect the festival to generate significant economic circulation from tourists, entrepreneurs and business participants. Officials described the event as another key step in leveraging local strengths to drive the provincial economy. The Sisaket Premium Beef Music and Meat Festival is not merely a food and music event, they said, but a showcase of Thai beef’s potential on the global stage — bringing together government agencies, the private sector and farmers to raise production standards, add value and promote sustainable grassroots economic growth. Sisaket will open its doors from 5–8 March, inviting beef lovers nationwide to experience what organisers describe as more than a meal, but “edible art” crafted with care by Thai farmers to international standards.