Thailand showcases ‘Chud Thai’ abroad with fashion shows, academic forums

2026-03-06 - 05:33

BANGKOK — Culture Minister Sabida Thaised chaired a meeting on 6 March 2026 to follow up on progress in promoting “Chud Thai” traditional attire as Thai cultural wisdom and craftsmanship on the international stage, ahead of its consideration for world heritage recognition by UNESCO later in 2026. The meeting, held at the Ministry of Culture, discussed proactive plans to promote the Thai national costume through roadshow events in three countries. The first event will take place in the Netherlands on 8–9 April 2026 at Hotel Des Indes in The Hague, featuring a fashion show and an academic discussion. Additional events are scheduled in Japan on 17–18 September 2026 at Tokyo National Museum, and in France on 9–10 October 2026 at Musée des Arts Décoratifs. For the inaugural event in the Netherlands, Princess Sirivannavari Nariratana Rajakanya will preside over the opening ceremony and deliver a special lecture titled “The Evolution of Thai Costume and Thai Textiles” on 9 April 2026.