Thailand ready for Asia’s first Tomorrowland, targeting 5 billion baht boost

2026-02-27 - 05:13

Thailand will host Tomorrowland for the first time, with ticket sales set to begin on 7 March, as officials project more than 1 billion baht in spending and billions more in overall economic value. Deputy government spokeswoman Aiyarin Phanrith said on 27 February that the government, through the Tourism Authority of Thailand (TAT), has partnered with Thai private firms and the Tomorrowland team to stage Tomorrowland Thailand, marking the festival’s first full-scale edition in Asia. The event will take place from 11–13 December 2026 at Wisdom Valley in Pattaya, Chonburi province. Held under the theme “Consciencia”, the festival will connect editions in Belgium, Thailand and Brazil, centring on six core human emotions: wonder, love, anger, joy, desire and sadness. Organisers expect up to 50,000 visitors per day, with more than 60 per cent projected to be international travellers. TAT said pre-registration has drawn interest from more than 110 countries, including long-haul markets such as Latin America, South Africa and Europe, as well as short-haul markets including China, Singapore and South Korea. Hotel packages, including accommodation, a three-day Full Madness Pass and shuttle transfers between hotels and the venue, will go on sale at 16:00 on 28 February 2026 via the WorldWide Ticket Sale platform. General admission tickets will be available from 16:00 on 7 March 2026, with four categories: one-day Day Pass, one-day Comfort (VIP) Pass, three-day Full Madness Pass and three-day Full Madness Comfort (VIP) Pass. Aiyarin described hosting Tomorrowland Thailand as a point of national pride and a milestone for the country’s tourism and creative economy. Authorities estimate direct spending by attendees at no less than 1.426 billion baht, generating a total annual economic impact of around 5.3 billion baht.