Thai handbag brand HOUSE OF LITTLEBUNNY captures ASEAN spotlight

2026-03-23 - 09:20

BANGKOK — Thai fashion brand HOUSE OF LITTLEBUNNY is gaining traction across Southeast Asia, driven by celebrity exposure, social media strategy and growing demand from international visitors. The brand has drawn attention after several Thai celebrities, including Lingling Kwong, Orm Kornnaphat, and the pairing of Freen Sarocha and Becky Rebecca, were seen incorporating its handbags into their everyday looks. Their appearances, both on and off screen, have contributed to rising interest in the brand, particularly among younger consumers and fashion followers. Rather than focusing solely on high-fashion appeal, HOUSE OF LITTLEBUNNY positions its products as practical and wearable. The brand offers a variety of designs intended for daily use, alongside a wide selection of colours — more than 50 in total — allowing customers to personalise their bags to match individual styles and occasions. A defining feature of the brand is its “Infinity and Beyond” logo, developed from the letter “L” and designed as a continuous line. The symbol reflects ideas of continuity and growth, drawing inspiration from feng shui concepts, and has become a recognisable element of the brand’s identity. The company’s expansion has been supported by its digital-first approach. Founder and CEO Laksika Kannasut was an early adopter of Facebook Live as a sales and marketing tool, using it to present products through lifestyle-driven content. This strategy helped build a strong domestic customer base before gaining traction overseas, particularly in Indonesia through online sharing. As demand increased, the brand began attracting resellers and tourists travelling to Thailand to purchase items in bulk. Its products have since become a popular choice among regional visitors, contributing to its growing presence beyond the domestic market. Now marking its 10th anniversary, HOUSE OF LITTLEBUNNY operates six retail locations across Thailand, including branches in major Bangkok shopping centres. The brand continues to expand both its physical and online channels, aiming to reach a wider audience in the region.