Princess Sirindhorn urges reading at 54th National Book Fair

2026-03-27 - 11:10

BANGKOK — Princess Maha Chakri Sirindhorn presided over the opening of the 54th National Book Fair and the 24th Bangkok International Book Fair 2026 at the Queen Sirikit National Convention Center on 27 March. The ceremony took place at 14:30, where she delivered opening remarks emphasising the role of books as an important source of knowledge and entertainment across all fields. She noted that books have evolved over time, from inscriptions on stone, animal skin and leaves to portable printed formats that can be easily carried and read anywhere. Despite the rise of digital media driven by technological advances, she said many people still value physical books. Reading good books helps develop wisdom, imagination and creative thinking, she added, urging efforts to foster a reading culture in Thai society by encouraging children, youth and the general public to develop a love of reading. She also stressed the importance of making books accessible so people can build knowledge as intellectual capital, noting that an informed population contributes to a stronger society. She thanked organisers and all involved for producing quality publications and developing the book fair into a platform for learning, exchange of ideas and inspiration for both Thai and international audiences. After the opening ceremony, the Princess visited an exhibition showcasing outstanding books of 2026. Publishers and participants later presented books and souvenirs, including 17 new titles from Matichon Publishing Group.