LISA shines at Wat Arun as Amazing Thailand Ambassador

2026-01-29 - 06:51

BANGKOK — Global superstar Lalisa “Lisa” Manobal has been named the face of Thailand’s latest tourism push, with the Tourism Authority of Thailand on Wednesday launching its latest tourism campaign, “Feel All the Feelings,” at Wat Arun Ratchawararam, one of the country’s most iconic cultural landmarks. The high profile event marked a major push to reposition Thailand as a quality leisure destination, highlighting not only scenic beauty and cuisine but also deeper cultural value, local lifestyles and emotional connections experienced through travel. SAKSORN Lisa, a Thai singer, dancer, rapper and actress with global recognition, will serve as a key representative of Thai tourism, presenting the country through a fresh and meaningful perspective to international audiences. The campaign also encourages Thais to act as good hosts, reinforcing confidence in the tourism sector through the Trusted Thailand initiative, aimed at ensuring safe, welcoming and memorable travel experiences. Speaking at the launch, Lisa said she was deeply moved by the setting and the honour of the role. “When I walked the red carpet and went up, I had tears in my eyes. It was incredibly beautiful, truly Amazing Thailand,” she said. “It is a great honour to work with TAT on this campaign. As a Thai person, I feel proud, grateful and very honoured to be an ambassador.” She said she hoped to showcase Thailand beyond familiar images. “Thailand is not only about beautiful places or delicious food. It is also about warmth,” Lisa said. “I always feel that warmth whenever I am here. I would love to introduce lesser known places as well, including my hometown, Buriram, where you can find amazing luk chin yuen kin.” TAT Governor Thapanee Kiatphaibool said Lisa’s global influence would help reshape perceptions of Thailand. “We believe that telling Thailand’s story through Lisa’s perspective will allow people to see the country as a high quality tourism destination with depth, not just physical beauty but value and meaning in every experience,” she said. She added that the campaign aims to turn each trip into a lasting memory, inspiring repeat visits and word of mouth promotion. The “Feel All the Feelings” campaign focuses on the emotional richness of travel in Thailand, from interactions with people and culture to local atmospheres across destinations nationwide. The concept is conveyed through a new promotional film series titled “Feel All the Feelings, Travel Thailand, Feel Every Emotion,” available on the Amazing Thailand YouTube channel. The films also feature Thai actors Win Metawin, Gulf Kanawut and Blue Pongtiwat, who join the journey to reflect shared travel emotions across Thailand’s diverse landscapes. The launch at Wat Arun highlighted Thailand’s ability to blend traditional heritage with contemporary creativity, reinforcing the country’s evolving tourism image on the global stage.