HYROX Bangkok draws 18,000 athletes as Singha Sparkling Water backs fitness push

2026-03-25 - 11:21

BANGKOK — More than 18,000 athletes from around the world took part in “BYD HYROX Bangkok 2026,” as the event returned for its second year and expanded into what organisers describe as ASEAN’s largest fitness competition. Held from 20–22 March at the Bangkok International Trade and Exhibition Centre (BITEC), the race has seen strong global registration, reinforcing its role as a key Asia-Pacific stop in the HYROX World Series. The Bangkok event also serves as an important qualifying round for the 2026 PUMA HYROX World Championships in Stockholm, Sweden. Singha Sparkling Water joined as the official sparkling water partner and co-host, providing hydration support for participants throughout the competition. The brand also introduced a dedicated recovery lounge, offering facilities such as ice baths, saunas, showers and massage services to help athletes recover after the race. Titiporn Thammapimookkul, chief marketing officer of Boonrawd Trading Co., Ltd., said the company aims to support active lifestyles and enhance the overall experience for competitors. He expressed confidence that the event’s continued growth would further promote health and fitness trends in Thailand while strengthening Bangkok’s position as a destination for international sporting events. HYROX is a rapidly growing global fitness race that combines endurance running with functional workout stations in a standardised format. Its popularity has surged worldwide in recent years, attracting both elite athletes and fitness enthusiasts. Organisers said the scale of this year’s event highlights Bangkok’s rising profile on the global fitness stage, with increasing international participation and strong local interest driving its expansion.