Barber shaves “too rich to handle” slogan into hair, sparking buzz

2026-03-27 - 09:30

AYUTTHAYA — 27 March 2026, A barber shop in Ayutthaya has gone viral after carving the phrase “too rich to handle” into a customer’s hair, following a popular catchphrase associated with Thailand’s prime minister. Reporters visited “Hai Huang Barber” at Khok Chang market in tambon Uthai, Uthai district, where a regular customer from Ang Thong province had travelled specifically to have the slogan shaved onto his head. Shop owner Wongwiset Menklai, 53, said the customer had booked an appointment earlier in the day and clearly requested the phrase, which has recently gained traction online. “The customer said he is a fan of the prime minister and really likes the phrase, so he wanted it on his head as a symbolic expression,” Wongwiset said, adding that the customer was pleased with the result. He noted that while the idea may seem unusual, it reflects creativity and current social trends, particularly as the phrase has been widely discussed amid rising fuel prices. A video of the haircut has since circulated widely on social media, drawing large numbers of views and comments and bringing attention to the barber shop.